Blithe Spirit, the Blog

From Romenesko-Poynter this gem:

Designer: “What newsrooms value isn’t what readers value”

Hartford Courant
One of JoAnn Klimkiewicz’s sources for her “Newspapers in Crisis” piece is newspaper design consultant Alan Jacobson. He says: “No reader is clamoring for longer stories. They want to get in and out quick. But what newsrooms value is not what readers value. A hundred-column-inch story about the white rhino is not what sells the paper on Sunday. … Newspapers don’t want to hear that, but it’s true.”