Tag Archives: Headline+writing

The art of the headline . . .

The flag of Fort Worth, Texas currently in use...

Bullish purchase here

. . . not dead yet.

Consider this, from Wall St. Journal, heading a story about steel vs. aluminum in lightweight cars:

Aluminum Tests Its Mettle Against Steel in Drive for Lighter Cars

And from same newspaper, for another about the sale of a Fort Worth building as sign of “the rebirth of the commercial-mortgage-backed-securities market”:

Loan Star: Texas Site Sells As CMBS Market Rallies

Not quite in the “headless body found in topless bar” class, but let’s hear it for at least one copy desk anyhow.

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