Taking off on Easter . . .

Not for attribution

. . . and ending with announcement of new cloud drives. Great sell copy.

This year’s ersatz World Backup Day holiday coincides with a real one, Easter, and, while you could make analogies about resurrecting your data, the holiday the event’s organizers want to focus on is the one that comes a day later: April Fool’s Day: If you’re not backed up, there’s a chance you could end up looking like a fool.

Inspired.

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