New for 2013: The hypnotic effect of YouTube, Facebook, MySpace, Podcasts, and any other similar site where you upload your presentation, is one thing: The Counter. Without the counter, these sites would have no more use to you than your phone number listing in the phone book. Why does the counter matter so much?
Psychologically, it has to do with the “media effect”, which is explained in mass media studies (especially Marshall McLuhan’s book called “Understanding Media”). But you don’t have to understand psychology to understand how the “counter” is misleading you and other authors. Imagine for a second, that all counters were removed forever. No more counters, ever again. Never again will you be able to tell how many people “heard” your presentation. Wow.
This fellow writes for writers and filmmakers, I gather.