It’s time to admit that this noble experiment has failed. The promise of joyful and meaningful connection has given way instead to a bizarre amalgam of baby pictures, vacation photos, political diatribes, cat videos, memes, wry observations, banal holiday greetings, and probably a lot of other stuff I’m forgetting because it’s so forgettable.
Much of social media has proved to be a divisive force, not a unifying one. It’s astonishingly addictive, but we all know it’s unhealthy. A review of academic research in Harvard Business Review last year was headlined: “The more you use Facebook, the worse you feel.”