Marketing campaign will re-brand Chicago, put Lightfoot’s ‘authenticity’ out front

Chicago Newspapers

Looking for a laugh? Sun-Times gives us some on page 6 of today’s hard copy, a whole page of marketing for the City of Chicago and its mayor. And why not? She’s the only mayor we have.

Mayor Lori Lightfoot and her “authentic” personality will be a cornerstone of the plan to “rebrand” Chicago and help the city recover from the economic havoc wreaked by the coronavirus, the city’s chief marketing officer said Thursday.

Michael Fassnacht, a former commercial advertising whiz, donated his time to work on former Mayor Rahm Emanuel’s failed pitch to attract Amazon’s second corporate headquarters.

Now, he’s Mayor Lori Lightfoot’s $1-a-year chief marketing officer, charged with developing a “master brand” for Chicago to rebuild a convention and tourism industry decimated by the pandemic.

And if there every was a man with a plan, this fellow is. He’ll do it on the cheap.

That means…

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